Today, no matter what brand or amount of batteries you purchase, the same square packaging with a cardboard back and plastic cover can be seen. Companies use the large amount of cardboard to show the battery type, their logo, and battery kind, such as “ultimate”, or “max power.”
While every battery company relies on this type of advertising, it makes the battery packaging market as a whole repetitive and boring. While the packaging may be larger than necessary to fight theft, it is also so companies can fill up the space with their brand and additive information.
Not only is it my focus to reduce the amount of waste of the packaging, but also to come up with a way to make removing the batteries easier. Currently, a small opening in the back is to be used for removing batteries, but the opening isn’t tall enough to easily take a battery out.
In addition, the awkward shape of the packaging creates wasted space in a drawer and is overall difficult for storing. This also means that there is not a practical way of storing batteries, so often time they’re left out unprotected, being damaged and posing as potential fire hazards.
- reduce amount of cardboard
- reduce amount of plastic
- minimal adhesive
- minimal ink printing
- all materials recyclable
- packaging encourages recycling the batteries
- packaging promotes sustainability
- materials that are healthy throughout their life cycle
- packaging that can be used to store batteries
- removal of batteries is easy
- packaging turns into item that can be used to store other items after the use of batteries
Here is where it really shows how similar every brand is when it comes to packaging batteries. The logos are on the top or top left of the packaging, the batteries are held together with plastic that's adheres to the thin, cardboard back, and almost all of them have a power word enticing the user to purchase the batteries.
Original Packaging + Deconstruction
As is, the current battery packing is 5 in. x 4.25 in of cardboard backing, combined with a plastic wrapping that's 2 in x 3 in x 1.5 in. In total, that's 21.25 in² of total cardboard packing and 9 in² of total plastic wrapping.
For inspiration, the look of no plastic and strictly cardboard was very appealing. Purely cardboard with text printed directly on automatically gave it a feel of being more sustainable. The minimalism is a plus as well. The designs are eye-catching but still give the consumer a quick read of what type of batteries they're buying, how many, etc., without all of the power words that entice the consumer to make a purchase.
4 batteries stacked on top of each other wrapped in a thin sheet of cardboard with a bottom. The Tube is difficult to get the batteries out, so one option is adding a lid so that it is easier to take out the batteries. Both variations of The Tube do not allow the consumer to see what the batteries look like, which would end up in them having a harder time quickly identifying what type of batteries are being sold.
The Basket / Bin
8 batteries held tightly together by being wrapped in a thin cardboard. The basket has a plastic topping that keeps them safe during transportation to the store. The basket handle serves for the batteries to be hung and to be easily carried. However, once home, batteries would have to be kept upright and can easily be spilled. The Bin is like the Basket, but has a lid that would need to be taken on and off. A Locking or twisting lid would need to be added for durability and ease.
8 batteries held tightly together by being encased in cardboard in the shape of a triangular prism. The TriPrism has plastic on the faces to show the batteries. It is also able to be hung. TriPrism 2.0 is totally encased, having no openings to see the batteries. It would be stacked on a shelf instead of hung. Stacking would be on the bottom face, as the top face opens to get the batteries out. TriPrism 3.0 has an opening on the side that also allows the batteries to be seen, but is opened on the side.
8 batteries held side by side, in a 2 x 4 way. The Hatch open from the bottom so batteries can be shaken out. However, there is a lot of cardboard used. The same goes for Hatch 2.0, which also opens in the front, but the opening is a chute, so two batteries are easily accessed.
8 batteries, 4 stacked on top of each other in 2 rows. The box holding the batteries slides in and out, allowing for easy access and safe storage. Drawer 2.0 is exactly the same, except for the screen on the top of the box to see the batteries.
The Encasing has 8 batteries together, side by side, in a cardboard box with a plastic covering to protect the batteries. The piece on top is to hang the batteries. Consumers can cut the plastic to get to the batteries, but then the box would have to be laying on its back to make sure the batteries don’t fall out. Encasing 2.0 is vertical, and holds the batteries by having cardboard on the front with a plastic window to show the batteries, as many as how many are left. Batteries come out from the bottom, so are easilytaken out.
Going off of the prototype for The Encasing, I continued refining and making changes. Firstly, instead of having the batteries come out from the bottom, batteries now come out from the side. In addition, the window is now a fun, engaging, more organic shape versus a basic window. I also knew I needed to create a cover for the battery opening so when not taking a battery out, it won’t just fall out on its own. Some problems I sill have are that the battery opening is a little difficult to shake the battery out.
Thinking of ways to close the battery opening ranged from a mechanism like on salt or oatmeal containers to a small magnetic lip. Having a sliding piece of cardboard between the case and a strip on the inside proves an easy way to access the battery opening as well as serve as a guard for the battery. I then decided to switch the half-circle opening to a square, as the batteries were having a hard time going through the half-circle opening. The square opening proved to be better.
After finally figuring out the correct sizes and measurements for the box and flaps, a die line was then created to get precision cuts. Now that the box is perfect and ready to go, the branding process is next.
Deciding on a name was fun and challenging. I was considering Bas, which is Swedish for box or case, Dunamai which is Greek for power, and Voim, which also means power but in Estonian. I was really drawn to the A circle that Bas would have since it’s a Sweidsh word, as well as because it sounds like “boss” in English. Bas it is!
Because this packaging is a case for the batteries, the name is very fitting. Because the front of the case has a large open space, showing exactly what the product is as well as the brand name and brand overall is important to get across without taking up a lot of room. Large, bold text and a solid black color make the important information pop and read quickly. Keeping the natural color of the cardboard case keeps the printing footprint and cost low.
For how the cover will look, minimal ink printing was a main focus. Because the face has such small real estate, making sure I get the name and the amount and type of batteries be noticeable first was a must. Sticking with the saturated black as the only color also kept the printing low as well as setting the brand feel for Bas Batteries. The contrast of the black printed directly on the cardboard also made the packaging eye-catching.
The second look deemed more useful, as all the necessary information was able to fit in the small space in a clear way. Now for the back of the box. Most battery companies used the back to further explain how their brand is the best, as well as leaving a lot of room for warnings which come in many different languages.
Getting the basics down first, proof of purchase and a bar code were added. Since this project was meant to reduce materials and encourage recycling, recycle symbols to let the consumer know the packaging is recyclable as well as informing them to recycle their batteries locally was added. Adding the Sustainable Forestry Initiative symbols also lets the consumers know the packaging is made out of recycled products.
A warning paragraph was also added, because, you know, don't eat batteries or set them on fire.
Finally, a guarantee was added to further solidify the Bas brand. Less of power words to make the consumer buy the batteries and more of a piece of mind of Bas being a trustworthy brand. Guarantees are both on the batteries as well as the packaging. After finding the appropriate fonts and placements for all of the content, they were added to the die line. Also, the batteries themselves got a designs to further complete the brand/ The completed die line and font list is below.
After printing, cutting, gluing, and doing that about 4 times to get it just right, Bas Batteries is complete! Overall, while the overall cardboard component of the packaging increased, there is no longer a use for the plastic component, and the graphics are printed directly on the cardboard, meaning for less ink waste. The new packaging does a better job of conveniently keeping the batteries in a safe and engaging compartment. The branding is simple, clean, and eye-catching. Overall, the new packaging is unlike another in terms of re-usability, recyclability, and appeal.
credit to: Pinterest